PERLINDUNGAN HUKUM FRANCHISEE ATAS KEPAILITAN FRANCHISOR

Franchisor-Franchisee Relationships:

The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee. The study is based on a web survey directed towards franchisees in Sweden. A total of 191 survey responses were obtained from a wide range of industries, representing a 16.2% response rate. A Pearson Correlation tes...

The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support

The Impact of Intranet Technology on Power in Franchisee/Franchisor Relationships

In this exploratory study we investigate the impact of an organization-wide intranet on the power relationships between franchisee and franchisor. This article reports on a study of an intranet implementation at PJ's, a franchise organization consisting of 25 coffee and tea cafes. Through use of interviews as well as a detailed case study of one franchisee, we examine how the relationship betwe...

Brand Piracy By Franchisees

This research explores the situation in which a franchisee exits the franchise system but continues to operate independently. This action is a form of brand piracy as the former franchisee exploits the intellectual property of the franchisor. A franchisor, a former franchisee and a current franchisee from six franchise systems were interviewed in order to obtain diametrical viewpoints. It was c...

E-Business Strategy in Franchise Relationship Management

Franchising as a global growth strategy, especially in emerging markets, is gaining its popularity. For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world. The popularity of franchising continues to increase, as people witness an emergence of a new e-busine...